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Beer

Market Coverage

Our six beer companies cover 52 counties in the state of Wisconsin.

Each of our locations have a product portfolio unique to that coverage area.  Please contact your sales representative or contact us for brand specific information.  Whether you are looking for beer brewed locally, regionally or worldwide General Beverage has the products for you!

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Products

Offering the right product based on demand & preference.

Each of our 8 locations distributes to dedicated regions, with each region offering a unique product selection based on client demand and preference. Our sales representatives can consult you based on your market to help find the products you need. Whether you’re looking for beer brewed domestically or imported, micro-brewed or non-alcoholic beverages, General Beverage has the products for you!

  • Domestic
  • Micro
  • Imports
  • Cider
  • Coolers
  • Non-Alcoholic

Locations

General Beverage Beer Companies operate out of 7 locations around Wisconsin.

Chippewa Falls

General Beer Northwest, Inc.
2200 Lake View Drive
Chippewa Falls, WI 54729

P: 866.720.2670
F: 715.723.1315

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Eagle River

General Beer Northwoods
120 Jack Frost Street
Eagle River, WI 54521

P: 608.673.5502
F: 608.673.5502

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La Crosse

6169 McKee Road
P.O. Box 44326
Madison, WI 53744

P: 608.271.1234
F: 608.271.8625

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Little Chute

General Beer Northeast, Inc.
1825 Rosehill Drive
Kaukauna, WI 54130

P: 920.462.0330
F: 920.766.1859

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Madison

General Beer Distributors Co.
6169 McKee Road
P.O. Box 44326
Madison, WI 53744

P: 608.271.1234
F: 608.271.8625

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Milwaukee

General Beer Distributors Co. Milwaukee
16255 West Stratton Drive
P.O. Box 510203
New Berlin, WI 53151

P: 414.543.3300
F: 414.543.4340

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Stevens Point

General Beer Northeast Central
5201 Coye Drive
Stevens Point, WI 54481

P: 715.341.6512
F: 715.341.0880

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Join Our Team

Interested in a career with General Beverage? We are always on the lookout for qualified drivers, merchandisers, salespeople, customer service representatives, and more.

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