Skip to main content

Market Coverage

Our six beer companies cover 52 counties in the state of Wisconsin.

Each of our locations have a product portfolio unique to that coverage area.  Please contact your sales representative or contact us for brand specific information.  Whether you are looking for beer brewed locally, regionally or worldwide General Beverage has the products for you!

View Locations


Offering the right product based on demand & preference.

Each of our 8 locations distributes to dedicated regions, with each region offering a unique product selection based on client demand and preference. Our sales representatives can consult you based on your market to help find the products you need. Whether you’re looking for beer brewed domestically or imported, micro-brewed or non-alcoholic beverages, General Beverage has the products for you!

  • Domestic
  • Micro
  • Imports
  • Cider
  • Coolers
  • Non-Alcoholic


General Beverage Beer Companies operate out of 7 locations around Wisconsin.

Chippewa Falls

General Beer Northwest, Inc.
2200 Lake View Drive
Chippewa Falls, WI 54729

P: 866.720.2670
F: 715.723.1315

Learn More
Eagle River

General Beer Northwoods
120 Jack Frost Street
Eagle River, WI 54521

P: 608.673.5502
F: 608.673.5502

Learn More
La Crosse

6169 McKee Road
P.O. Box 44326
Madison, WI 53744

P: 608.271.1234
F: 608.271.8625

Learn More
Little Chute

General Beer Northeast, Inc.
1825 Rosehill Drive
Kaukauna, WI 54130

P: 920.462.0330
F: 920.766.1859

Learn More

General Beer Distributors Co.
6169 McKee Road
P.O. Box 44326
Madison, WI 53744

P: 608.271.1234
F: 608.271.8625

Learn More

General Beer Distributors Co. Milwaukee
16255 West Stratton Drive
P.O. Box 510203
New Berlin, WI 53151

P: 414.543.3300
F: 414.543.4340

Learn More
Stevens Point

General Beer Northeast Central
5201 Coye Drive
Stevens Point, WI 54481

P: 715.341.6512
F: 715.341.0880

Learn More

Join Our Team

Interested in a career with General Beverage? We are always on the lookout for qualified drivers, merchandisers, salespeople, customer service representatives, and more.

View Openings