Market Coverage

Our five wine & spirit companies distribute statewide, covering all of Wisconsin’s 72 counties.

We successfully run up to 136 delivery routes per day. We consult with, sell to, and service over 11,400 licensed beverage retailers throughout the state. Our goal is to help them to profitably select, promote, merchandise and sell consumer products in the beverage category.

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Products

Offering the right product based on demand & preference.

We proudly represent the finest beverage producers in the world communicating and executing their brand plans with our retail partners. Whether you’re looking for wine, spirits, champagnes, liquers or non-alcoholic beverages, General Beverage has the products for you!

  • Wine
  • Spirits
  • Champagne
  • Liqueurs
  • Non-Alcoholic

Locations

General Beverage Wine & Spirits Companies

Madison

General Beverage Sales Co.
6169 McKee Road
P.O. Box 44326
Madison, WI 53744

P: 608.271.1234
F: 608.271.8625

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Milwaukee

General Beverage Sales Co.
16255 West Stratton Drive
P.O. Box 510203
New Berlin, WI 53151

P: 414.543.3300
F: 414.543.4340

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Milwaukee

Prestige Wines Wisconsin
16255 West Stratton Drive
P.O. Box 510203
New Berlin, WI 53151

P: 414.543.3300
F: 414.543.4340

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Oshkosh

General Beverage Sales Co.
2855 Oregon Street
P.O. Box 2728
Oshkosh, WI 54903

P: 920.235.9130
F: 920.235.3085

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Superior

Saratoga Liquor Co.
3215 James Day Avenue
Superior, WI 54880

P: 715.394.4487
F: 715.394.4183

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Join Our Team

Interested in a career with General Beverage? We are always on the lookout for qualified drivers, merchandisers, salespeople, customer service representatives, and more.

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