Established in 1933 and family-owned ever since, we operate in all of Wisconsin’s 72 counties as consultants to over 12,000 licensed retail business customers helping them to profitably select, promote, merchandise and sell consumer products in the beverage category. We proudly represent the finest beverage producers in the world communicating and executing their brand plans with our retail partners.
10 locations throughout wisconsin
We operate from many locations throughout the state of Wisconsin!
Headquartered in Madison, WI – General Beverage Companies provides employment to approximately 1,000 people in our six beer companies and four wine & spirits companies located in Wisconsin’s major markets.