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Each and every market provides a unique set of products.

To view a complete list of products from our Milwaukee location, please call the number below.

Counties Served

  • Kenosha
  • Milwaukee
  • Ozaukee
  • Racine
  • Walworth
  • Washington
  • Waukesha

Contact Us

For questions about a specific products or market coverage, please contact us directly.





General Beverage Sales Co.

16255 W. Stratton Drive
P.O. Box 510203
New Berlin, WI 53151

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Join Our Team

Interested in a career with General Beverage? We are always on the lookout for qualified drivers, merchandisers, salespeople, customer service representatives, and more.

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