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Each and every market provides a unique set of products.

Our Madison location not only serves as the corporate headquarters, but also services 19 counties for our wine & spirits market.

To view a complete list of products available from our Madison location, please call the number below.

Counties Served

  • Buffalo
  • Columbia
  • Crawford
  • Dane
  • Dodge
  • Grant
  • Green
  • Iowa
  • Jackson
  • Jefferson
  • Juneau
  • La Crosse
  • LaFayette
  • Monroe
  • Richland
  • Rock
  • Sauk
  • Trempealeau
  • Vernon

Contact Us

For questions about a specific products or market coverage, please contact us directly.





General Beverage Sales Co.

6169 McKee Road
P.O. Box 44326
Madison, WI 53744

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Join Our Team

Interested in a career with General Beverage? We are always on the lookout for qualified drivers, merchandisers, salespeople, customer service representatives, and more.

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